For the small retailer, the World Wide Web can seem a daunting place! Your business is Scrapbooking - not computer programming! How can you get a professional on-line presence without breaking the bank?

Whether you just want a small site to complement your traditional marketing efforts, or a full blown interactive site that will engage your customers and keep them returning to your site again and again, Kaleidoscope Concepts can help.

We offer 3 different programs, as well as custom development to help you launch your web presence.

All web site packages include site design, which will include your logo and reflect your store's individual personality. We want visitors to your web site to feel like they are walking into your store! We will help you select colors that complement this entire theme!

You can choose to host your website with us, or we can place your website with your chosen Internet Service Provider.

Basic Web Site Package suggested pages:

• Home Page - where you announce current events at the store, and display links to your other four pages.
• About Page - tell the story of your store - this is where you reach out and touch your customers, so that they feel like they are right inside your store!
• Classes - describe the classes that you offer, and provide information about how to register for classes. (this would not include a class calendar)
• Products - describe what types and brands of products that your store carries
• Contacting Us - give information about how you can be contacted, and link to a map to your store

Full Web Site Package suggested pages:

• Home Page - where you announce current events at the store, and display links to your other four pages.
• About Page - tell the story of your store - this is where you reach out and touch your customers, so that they feel like they are right inside your store!
• Classes - describe the classes that you offer, and provide information about how to register for classes. (this would not include a class calendar)
• Products - describe what types and brands of products that your store carries
• Guestbook - provide a place for visitors to comment on the website. Guestbook messages can also be emailed to your email account.
• Web Form - collect any type of information about your customers. Use the web form to create an email list for sending special offers or news to your web customers.
• Scrapbooking Links - Provide your customer with links to other scrapbooking sites. (Often another site will provide you with a reciprocal link for listing them on your site!)
• Scrapbooking Tips - A great section to update monthly with new tips and ideas.
• Contests - Contests are a big draw on your website, and can help provide you with information to use in your Scrapbooking Tips section!
• Contacting Us - give information about how you can be contacted, and link to a map to your store

Deluxe Web Site Package suggested pages:

• Home Page - where you announce current events at the store, and display links to your other four pages.
• About Page - tell the story of your store - this is where you reach out and touch your customers, so that they feel like they are right inside your store!
• Classes - describe the classes that you offer, and provide information about how to register for classes. For the deluxe site, we can create a dynamic class calendar with detailed descriptions of your classes, including dates, times and fees!
• Products - describe what types and brands of products that your store carries
• Guestbook - provide a place for visitors to comment on the website. Guestbook messages can also be emailed to your email account.
• Web Form - collect any type of information about your customers. Use the web form to create an email list for sending special offers or news to your web customers.
• Scrapbooking Links - Provide your customer with links to other scrapbooking sites. (Often another site will provide you with a reciprocal link for listing them on your site!)
• Scrapbooking Tips - A great section to update monthly with new tips and ideas.
• Contests - Contests are a big draw on your website, and can help provide you with information to use in your Scrapbooking Tips section!
• Contacting Us - give information about how you can be contacted, and link to a map to your store

Marketing your Website
Once you have selected a web site package, provided us with the content, and we have launched your new site, we need to market your website! Put your web site address on your business cards, all advertising (print and broadcast), in your newsletter, on signage in your store, at the bottom of every email that you send! This, together with the meta tags and search engine submissions will surely make your website a success!